Employee Benefit
Case Studies

Case Study - Communications

 

Background
Technology services company, based in San Jose, CA with 500 employees.

 

Situation

● Needed a benefits brand to use with employee benefit communications.
● Had several distinct business units that had their own corporate identity.

● Could not tie the benefits brand to the corporate identity without favoring one of the business units.

● Company was moving to a shared-services model for benefits for all business units.

 

Solution

● Worked with the one factor all business units had in common – shared services for benefits.

● Developed a “unity” brand that focused on benefits, not corporate identity.

● Brought the new tagline together by using a combination of the colors and logos for each business unit.

● The result was a benefits brand that defined and supported the promise of benefit equity for all employees and brought together the corporate look
and feel for all business units so all were appropriately represented.